Politics

Rebranding liberalism

Talking Points Memo | A ‘progressive’ resurgence?:

“… Rasmussen Reports had an interesting survey this week, which showed that when ‘liberal’ is replaced with ‘progressive,’ the broader dynamic changes significantly. According to the poll, 35% consider ‘progressive’ a positive description of a candidate, whereas 32% consider ‘conservative’ a positive label…. It stands to reason, then, that conservatives, after having tarnished “liberal,” are going to have to take on the newer, more popular, label for the left.”

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