Rebranding liberalism

Talking Points Memo | A ‘progressive’ resurgence?:

“… Rasmussen Reports had an interesting survey this week, which showed that when ‘liberal’ is replaced with ‘progressive,’ the broader dynamic changes significantly. According to the poll, 35% consider ‘progressive’ a positive description of a candidate, whereas 32% consider ‘conservative’ a positive label…. It stands to reason, then, that conservatives, after having tarnished “liberal,” are going to have to take on the newer, more popular, label for the left.”

Give the gift of words.